If you're looking for a full-fledged platform to manage your advertising operations and keep a tight rein on your brand's message and reputation, Smartly is a good option. It's an end-to-end system that uses AI to automate and optimize campaigns across many digital advertising channels. With tools like predictive budget allocation, dynamic creative optimization and reporting dashboards that provide actionable insights, Smartly can help agencies and brand marketing teams work more efficiently and overcome common advertising challenges.
Another contender is Fluency, which is geared for enterprise agencies and brands that need to run omnichannel ad campaigns at large scale. With robotic process automation and AI-powered ad optimization, Fluency automates tasks like budgeting and campaign changes so teams can concentrate on high-level oversight and creative work. It's good for companies that want to get the most out of their advertising while keeping humans out of the loop as much as possible.
If you want to know what people are thinking in real time, LoopMe has an AI-powered system to measure and optimize consumer sentiment for better media campaign performance. With tools like PurchaseLoop and Intelligent Marketplace, LoopMe can help brands and agencies optimize ad delivery and yield, and get a better idea of what consumers are thinking and doing.
Last is Jivox, a cloud-based system that can deliver personalized and dynamic ads across many channels in real time. It's got tools like real-time personalization, creative automation and data-driven decision-making that can help brands cut costs and boost ROI. It's good for brands that want to scale their marketing operations while still maintaining a high degree of personalization.