Question: Can you recommend a tool that offers advanced audience targeting and predictive analytics for advertising campaigns?

Dstillery is a custom audience solutions company that leverages cutting-edge AI technology to build data-driven custom audiences. Its ID-free technology collects browsing behavior data to predict user behavior and target with precision. Dstillery offers three custom audience solutions and features like Audience Brief Genius, which uses OpenAI technology to help select audiences. This makes it an excellent choice for brands and agencies looking to optimize their advertising campaigns.

Another strong contender is AdTheorent, which provides a suite of solutions for predictive targeting, geo-intelligence, and cross-environment mapping. Their system uses machine learning to identify high-probability converters and connects digital and real-world connections for cross-device targeting. AdTheorent is particularly good for industries like auto, dining, health, finance, and retail, and it focuses on protecting consumer privacy with cookieless solutions.

Lastly, Proximic offers AI-powered contextual intelligence for audience engagement and monetization without relying on user identifiers. The platform includes features like predictive audiences, contextual intelligence, and customizable segments. Proximic supports a wide range of media sellers, including video, web display, mobile, and podcast inventory, making it versatile for different advertising needs.