One option is Adobe Marketo Engage, a marketing automation tool to orchestrate and personalize customers' experiences. It includes AI-powered marketing automation, predictive audiences and personalized experience automation, and it can link with Adobe tools like Real-Time CDP, Workfront and Analytics. That makes it a good choice for B2B marketing, especially for companies with bigger deals and longer sales cycles.
Another option is Adobe Commerce (Magento), an e-commerce foundation that uses native AI to offer real-time content and promotions for better customer experiences in B2B and B2C markets. Adobe Commerce can link with several Adobe Experience Cloud tools, including Analytics, Real-Time Customer Data Platform, Target and Journey Optimizer, for a better customer and business overview. It's good for companies large or small, and is used in industries like health care and life sciences.
If you're looking for a customer engagement and AI-powered personalization, check out MoEngage, an insights-first tool that offers customer journey orchestration, omnichannel communication and AI-powered campaign optimization. It can link to several Adobe tools, letting companies send targeted campaigns and optimize engagement programs. MoEngage is designed to scale and to be secure, so it's good for enterprise brands across many industries.