Question: Can you recommend an ad tracking software that provides accurate ROI measurement and optimization?

For measuring ROI and optimizing it, Hyros is a good option. The advanced ad tracking and attribution software uses a patented AI attribution system to give you a transparent view of ad performance so you can get a minimum 20% boost to ad ROI. It tracks conversions like sales, calls, emails and leads, and exports data to ad platforms for better targeting and cost optimization. The platform includes conversion tracking, AI-driven optimization, long-term revenue forecasting, and customizable attribution models, making it a good fit for companies with complex traffic and marketing operations.

Another option is AppsFlyer, an app marketing and growth platform that measures ROI and other marketing metrics. It measures marketing campaigns across multiple channels and platforms while protecting customer privacy. AppsFlyer's suite of tools includes ROI measurement, creative optimization, incrementality measurement and deep linking to help companies optimize user acquisition, engagement and lifetime value. With more than 90 global partners integrated, AppsFlyer is good for gaming, shopping and entertainment companies, and it provides actionable growth strategies to help companies get the most out of their marketing spend.

Admetrics is another option, an AI-powered e-commerce advertising performance optimization platform that offers data-driven insights for optimal budget allocation and rapid decision-making through modules including Business Intelligence, Marketing Mix Modeling and Tracking & Attribution. Admetrics aggregates data from multiple sources, offers near-real-time intraday data refresh and is designed to deliver up to 90% higher ROAS. It's a good fit for e-commerce teams looking for a way to optimize campaigns.

Last, Jampp uses machine learning and predictive algorithms to optimize mobile marketing performance. It offers full funnel management, creative performance optimization and real-time optimization based on contextual and behavioral signals. Jampp is designed for mobile companies across industries, offering in-depth reporting and guaranteed impact through CTV ads. It's been shown to deliver incremental performance, increase user engagement and lower CPIs, so sustainable and healthy growth is possible.