If you're looking for another RTB House alternative, Blueshift is a good option. It's an AI-powered marketing platform that marries customer data with AI-driven decision-making. Blueshift includes a Customer Data Platform (CDP) for creating detailed customer profiles and a Cross-Channel Delivery system for orchestrating customer journeys across different channels. The platform is geared for companies looking to boost ROI and customer engagement with real-time AI analysis and predictive modeling.
Another good option is Jivox. The cloud-based platform personalizes and dynamically delivers ads across many channels to drive sales and revenue for brands. Jivox offers real-time personalization, creative automation and advanced audience segmentation through its data-driven decision-making and AI-powered recommendations. It supports a range of ad formats, including carousel ads and shoppable ads, so it's a good choice for brands looking for a scalable marketing foundation.
If you're looking for a marketing automation platform that can handle a lot of your marketing needs, Adobe Marketo Engage is worth a look. It can orchestrate and personalize customer journeys across many touchpoints, with tools like marketing automation, account-based marketing and email marketing. Adobe Marketo Engage is geared for B2B marketing, but it's a powerful platform to coordinate marketing and sales and measure campaign results.
Last, Optimove is designed to deliver personalized marketing experiences by making customer data the foundation of marketing. It includes a Real-Time CDP, Multichannel Decisioning and AI Optimization for personalizing messages and journeys. With support for many marketing channels and a strong track record for improving customer loyalty and engagement, Optimove is another good RTB House alternative for companies looking to maximize customer lifetime value.