If you're looking for a MediaRadar alternative, Magellan AI is a powerful platform for audio ad intelligence and media planning. It helps brands and publishers amplify live-read, produced and programmatic ads on podcasts and YouTube. With competitive intelligence, media planning, ad verification and market research tools, Magellan AI is a good way to optimize podcast ad placement and measure ad performance.
Another contender is Smartly, an all-in-one ad platform that uses AI to automate and optimize campaigns across many digital advertising channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. It includes modules for creative asset creation, campaign optimization and insights. Smartly is designed to simplify workflows and increase efficiency for agencies, brand marketing teams and performance teams.
For real-time marketing and measurement, InMarket connects brands with customers through industry-leading technology and data. It provides solutions for audience reach, AI-activated activation, campaign attribution and actionable analytics. InMarket's features include InMarket Moments for location-based activation and Real-Time Optimization for optimizing campaign performance, making it a great option for brands that want to reach their audience in the most effective way.
Last, Upwave offers a full suite of tools for measuring and optimizing cross-channel brand campaigns. It offers daily results updates, customizable data visualization, optimization recommendations and real-time norms. Upwave is a good option for agencies and brands looking to get the most out of their ad spend and show the value of their brand investments across many channels.