If you're looking for a Marketperf alternative, inPowered is a powerful AI platform that integrates with Demand-Side Platforms (DSPs) and Native Advertising channels to improve campaign performance. It uses custom bidding models trained on impression-level data and proprietary engagement data to optimize media efficiency. The platform also generates optimal Native creative variations based on post-click engagement data, so users can select desired outcomes such as engagement, leads, conversions or ROAS. It's a great option for agencies and brands looking to get the most out of their advertising spend.
Another option is Smartly, an end-to-end advertising platform that uses AI to automate and optimize campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. The platform includes predictive budget allocation, automated campaign management, dynamic creative optimization and actionable insights from its Intelligence Suite. Smartly is designed to help streamline workflows and improve efficiency for agencies, brand marketing teams, performance teams and creative teams.
If you're focused on mobile marketing, Jampp is a programmatic platform that optimizes mobile marketing performance with machine learning and predictive algorithms. It determines goals, bidding strategies and creative optimization to optimize ROI. Key features include full funnel management, creative performance optimization through automated testing, and in-depth reporting. Jampp is great for mobile companies that want to manage campaigns, optimize creatives and measure performance.
Last, AdRoll offers a comprehensive digital advertising platform that uses advanced AI and machine learning to optimize marketing campaigns across multiple channels, including display, video, native, retargeting and brand awareness ads. AdRoll offers advanced audience modeling, dynamic creative optimization, marketing automation and analytics and attribution. The platform supports a variety of marketing goals, making it a good option for increasing brand awareness, driving site visitors and conversions and optimizing performance.