Question: I need a tool that can help me collect zero-party data for targeted marketing and personalized engagement.

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Audience

If you're looking for a tool to gather zero-party data for targeted marketing and personalized interactions, Audience could be a good option. The platform lets companies gather, enrich and activate zero-party data through interactive experiences that are designed to convert. It comes with a range of tools for data enrichment, promotion and database management, and a user-friendly interface. Audience has been used by more than 4,000 brands and has led to improvements in audience engagement and revenue growth.

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Zigpoll

Another option is Zigpoll, a survey and feedback tool that collects zero-party data with different types of surveys. It integrates with Shopify, BigCommerce and WordPress, and has features like branching logic, incentivized surveys and advanced targeting rules. Zigpoll's flexible pricing and no-code setup make it a good option for e-commerce and media companies that want to improve product decisions and create customer segments.

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Wyng

Wyng is another option. The digital experience platform lets companies create interactive experiences, capture zero-party data and drive sales. It's got tools for gamification, personalization, data capture and shoppable experiences, all of which can be created with no code. Wyng is geared for marketers and eCommerce teams that want to create more customer-centric experiences that drive business results.

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Qualifio

Last is Qualifio, a data collection platform with gamified interactions designed to help companies build stronger relationships with customers. The platform accommodates a range of interactive campaign types and can be integrated with CRM, marketing automation and analytics tools. Qualifio is geared for consumer brands in retail, FMCG, media, sports and entertainment that want to improve data collection and marketing.

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