Harris Quest

Harris Quest is a suite of market research tools that uses cutting-edge AI to help companies with a variety of business needs. The project is a unified approach to market research and brand management that spans a range of tools.

Harris Quest includes a range of tools for different business needs, including:

• QuestAI: Uses AI to analyze and improve insights from focus group feedback so customers can process data, generate reports and collaborate more easily.
• QuestBrand: Provides real-time brand management tools to track campaign performance, segment audiences and assess brand equity.
• QuestCX: Focuses on customer experience, letting customers conduct targeted surveys and improve customer loyalty.
• QuestDIY: Uses AI to create surveys that are more likely to produce useful results and deploy them around the world.
• QuestIC: Matches customers with customers in custom-built insight communities for more sophisticated research methods.

The tools use AI to automate time-consuming tasks like transcription, translation and sentiment analysis so customers can get more useful results. That can help companies make data-driven decisions, gauge public opinion and improve their brand reputation.

Harris Quest is geared for companies that want to better understand their target audience, track their brand and optimize marketing campaigns. The tools can be used in a variety of industries, including consumer goods, financial services, health care and technology.

If you want to try out Harris Quest, a demo is available to show how the tools can be integrated into your business. The suite of tools is designed to be a unified approach to market research and brand management, and it's got the reputation of The Harris Poll name behind it. The company has been conducting market research for more than 60 years, and its data is widely respected as a reliable and accurate reflection of public opinion.

Published on July 11, 2024