Question: Can you recommend a platform that provides real-time brand management and tracks campaign performance?

If you're looking for a platform that offers real-time brand management and campaign performance tracking, Brandwatch is a good choice. Brandwatch has a range of social media management tools, including Consumer Intelligence, Social Media Management, Influencer Marketing, and more. It includes Deep Research for analyzing consumer opinion, Brand Monitoring to measure consumer sentiment, and AI-powered insights to uncover new trends. This makes it a powerful tool for decision-making and brand protection.

Another good option is InMarket, which specializes in real-time marketing and measurement. It offers tools like Audiences for targeted reach, Activation for AI-driven omnichannel activation, Attribution for campaign performance measurement, and Analytics for actionable insights. With tools like Real-Time Optimization and Comscore-Verified Data, InMarket ensures that you can track campaign performance and optimize with confidence.

If you're looking for a more complete media and social intelligence solution, check out Meltwater. Meltwater's suite includes media intelligence monitoring, social listening, and consumer intelligence, and supports influencer marketing and data integration. It's geared for companies that want to make data-driven decisions in PR, marketing and communications, with improvements in editorial mentions and ROI.

Brand24 is another good option, offering real-time monitoring across social media, news, blogs and other sources. Its features include sentiment analysis, automated reporting and customizable alerts, and support for more than 108 languages and a range of company sizes. The platform offers immediate access to mentions and insights, and is good for companies of all sizes.