If you're looking for a market research tool that uses AI to analyze focus group feedback and generate actionable insights, Harris Quest could be a good option. It offers a range of market research and brand management tools, including QuestAI, which is geared specifically for analyzing and optimizing focus group feedback. Harris Quest also offers tools for real-time brand monitoring, survey creation, and customer community insights, so it's a good choice for companies that want to get a better handle on their audience and optimize their marketing efforts.
Another good option is Remesh, an AI-powered insights platform that's designed to generate rich and scalable insights through text-based conversations. It features real-time probing and analysis, auto-moderation and support for multiple languages. Remesh is good for market research, employee research and crisis response, and its interface is designed to be easy for researchers to use regardless of their skill level.
If you're looking for a tool to analyze interviews, Insight7 is worth a look. It can handle a variety of formats, including video, audio and text, and has features like customizable categories for insights, prebuilt templates and bulk transcript analysis. It's designed to speed up the time to insight, which makes it a good option for qualitative research and decision-making.
Last, Speak is a powerful platform for collecting and analyzing unstructured language data. It includes tools for converting audio and video into text, survey data analysis and qualitative research support. With integrations with popular platforms and support for more than 70 languages, Speak is a good option for automating much of market research and cutting costs.