If you need a tool to bring sales and marketing teams together and automate customer contact across channels, Marketing Cloud Account Engagement is a great choice. This B2B marketing automation platform uses AI to expand account relationships and unify customer data so companies can personalize customer journeys and target account-based sales and marketing. It also synchronizes marketing, sales and service teams on a single system of record with AI-driven lead and account scoring, real-time sales alerts and multi-touch attribution.
Another strong contender is ZoomInfo, which offers accurate B2B data and software to help companies reach and convert their best customers. ZoomInfo offers features like sales automation, conversation intelligence and buyer intent analysis, so sales and marketing teams can work together on a single system of record and automate more work to achieve scale. It's shown strong results, including double-digit increases in win rates, productivity and marketing ROI.
If you want to align sales and marketing teams with AI-powered tools, Seismic is a strong contender. It offers a range of sales enablement tools, including content management, learning and coaching, and buyer engagement. Seismic integrates with CRM, email and other tools, and has shown dramatic increases in content usage and revenue growth.
Last, GodmodeHQ automates lead search, intent data, sequences and campaigns to create opportunities and streamline sales. The platform integrates with tools like HubSpot, Salesforce, Gmail and Slack, offering a single system of record for sales and marketing teams to focus on high-value work and make data-driven decisions.