Question: How can I track customer activity across all locations in real-time and offer personalized promotions?

To track customer behavior across all locations in real-time and deliver targeted promotions, some platforms offer more advanced solutions. AppCard is a personalized loyalty marketing platform for multi-location retailers, franchises and independent grocers. It collects 100% of transaction data in real-time across all locations and uses AI to segment customers based on purchase history, profitability and stability. AppCard then delivers personalized offers to drive engagement and loyalty, and integrates with any POS system.

Braze is another good option. It's a customer engagement platform that uses AI to automate personalized, real-time interactions across multiple channels, including email, mobile app, SMS, WhatsApp and web messaging. With tools like data activation, journey orchestration and real-time triggers, Braze can help you optimize your approach and boost engagement, and it's a good fit for the retail industry.

Tealium offers a full customer data platform that captures and unifies customer data in real-time, giving you a single view of the customer across all touchpoints and systems. With real-time data integration, AI integration and more than 1300 pre-built system integrations, Tealium enables businesses to build targeted engagement programs and drive growth with data-driven insights. It's good for loyalty and retention, growth and customer experience and personalization.

For a more advanced customer data platform, Verisk Marketing Solutions offers real-time consumer insights by combining proprietary identity and behavioral data assets from Infutor and Jornaya. Among its features are real-time in-market shopping signals, TCPA consent verification and real-time decisions for instant lead optimization and personalized messaging. The platform is designed to improve customer segmentation, lead generation and marketing personalization while maintaining high levels of data security and privacy.