If you're looking for a way to send targeted WhatsApp campaigns and track customer behavior, Gupshup is a great option. The conversational engagement platform automates customer acquisition, marketing, commerce and support across more than 30 messaging channels, including WhatsApp. With its Bot Studio for custom conversational journeys and Campaign Manager for multichannel campaigns, Gupshup helps businesses increase customer lifetime value and lower service costs.
Another powerful option is VTalkz, which uses the WhatsApp Business API to help businesses engage with customers through targeted broadcasts. It offers customizable broadcast campaigns, automated message sequences and industry-specific solutions. VTalkz also supports use cases like abandoned cart retargeting and bulk messaging, so it's a flexible and scalable option for businesses.
For smaller businesses, Wati offers a complete WhatsApp Business API solution. It includes automated marketing, sales and support with broadcast campaign and no-code chatbot tools. Wati integrates with popular tools like Zoho CRM and Shopify, so it's a good option for SMBs looking to get the most out of WhatsApp.