Question: How can I use customer data to create targeted marketing campaigns and improve my restaurant's profitability?

If you want to run targeted marketing campaigns and maximize profitability, Wisely is a good option. It's a full-featured suite of tools that includes CRM and decision intelligence so you can capture 100% of your customer data and run targeted campaigns. Wisely also offers automated email and SMS campaigns, customer segmentation, sentiment analysis and integration with major POS and online ordering systems. That can help you move from a transactional mindset to a customer lifetime value approach to drive sales and guest retention.

Another powerful option is Fishbowl. This guest relationship management platform offers in-depth guest insights, marketing automation and analytics. It includes AI-powered segmentation, SMS marketing and an online ordering system. With 360-degree guest profiles and transparent pricing, Fishbowl lets you see transactions and campaign performance so you can make data-driven business decisions to maximize customer lifetime value and optimize operations.

Incentivio uses AI to boost customer engagement and loyalty through its data-driven loyalty programs and digital guest engagement tools. It also offers online ordering, customizable loyalty programs, multichannel marketing and churn management. With commission-free pricing and strong integration with internal delivery fleets, Incentivio is designed to change the way you engage with your digital guests and drive revenue and retention.

Last, Popmenu offers a range of tools to capture guest data and personalize marketing, including website design, interactive menus, online ordering and marketing automation. With features like AI-powered phone answering and VIP/follower registration, Popmenu helps restaurants connect with guests and grow their business. It integrates with major POS systems and offers tools to handle third-party delivery, too, so it's good for independent restaurants of all sizes.