Question: Is there a tool that can help me understand my target audience and create targeted marketing campaigns for my hotel?

If you're looking for a way to get a better handle on your target audience and run targeted marketing campaigns for your hotel, TrustYou is a good choice. The company's suite of products includes a Customer Experience Platform (CXP) that processes surveys and reviews to improve quality and ranking. It also offers a Customer Data Platform (CDP) that unifies customer information into a single profile for better audience understanding and targeted marketing. And its chatAI Platform offers personalized recommendations to guests to improve booking and reduce operational costs.

Another good choice is Asksuite, an AI-powered omnichannel service platform to optimize service experience and reservation sales productivity. It combines AI booking assistants, omnichannel inboxes and inbound reservation CRMs to span multiple communication channels and automate repetitive tasks. That can lead to higher direct bookings and revenue, better reservation team management and lead generation for targeted marketing campaigns.

Sojern is another good option, a travel marketing platform that uses data and AI to help hotels find, engage and convert travelers online. Features like unmatched traveler insight, AI-powered audience targeting and multichannel activation can help you build an always-on marketing strategy to drive direct bookings and maximize revenue.

Last, MoEngage offers an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized customer experiences across multiple channels. It includes customer insights and analytics, omnichannel communication and AI-powered campaign optimization, making it a good option for creating targeted campaigns to drive higher engagement and ROI for your hotel.