Question: Can you recommend a social media management platform that helps me measure the ROI of my B2B marketing efforts?

If you need a social media management tool to help you gauge the return on investment of your B2B marketing efforts, Oktopost is a good option. The all-in-one tool lets companies create, measure and engage with content on multiple social media sites while linking social media campaigns to revenue growth. Oktopost features include a social media calendar, approval workflow, AI-powered social listening and integration with CRM, marketing automation and business intelligence tools, making it a good option for marketing and sales teams.

Another powerful option is Sprout Social, which employs sophisticated AI and Machine Learning technology to help businesses get the most out of their social media efforts. The platform offers quick, actionable insights, integrates with tools like Salesforce, and offers customizable reports that map to business goals. With social media engagement, analytics and publishing tools, including task automation and performance analysis, Sprout Social is designed to grow with you as you try to manage social media more effectively.

For a more detailed view of customer journeys and attribution, Adobe Marketo Measure could be worth a look. This B2B marketing attribution tool offers detailed insights into every touchpoint, so you can fine-tune your marketing approach with more detailed performance data. It can integrate with other Adobe tools and offers tools like account-based marketing attribution and predictive account engagement scoring, so it's well suited to aligning lead-based and account-based marketing with sales teams.

Last, Lifesight offers a single marketing measurement platform that offers data and AI-powered insights to help you maximize ROI. It uses the Triangulation Framework to measure marketing impact across channels, Goal Setting and Forecasting, and Incrementality Intelligence to optimize campaigns. Lifesight integrates with a variety of marketing and sales touchpoints and offers advanced simulation tools for planning and forecasting, so it's a good option for B2B SaaS and other industries.