If you're looking for a platform that pulls data from multiple sources to create a single, unified guest profile, Cendyn CRM is a great option. It's a customer relationship management (CRM) and customer data platform (CDP) designed specifically for hotels. Cendyn CRM combines data from multiple sources into a single source of truth, with real-time insights and direct integration with multiple data sources. It also includes marketing automation, precise segmentation, and practical tools for campaign management and targeted messaging, allowing hotels to centralize their marketing efforts and get the most out of their guest relationships and revenue.
Another strong contender is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It connects data into unified profiles through more than 450 pre-built connectors and includes features like generative AI for targeted audiences and predictive AI for customer behavior. The platform is geared for data engineers, marketers and product managers across many industries, supports a broad range of integrations and has flexible pricing options.
For companies that want to capture and manage customer data in real-time, Tealium is a full-fledged customer data platform. It offers a single customer view across all touchpoints and systems, with more than 1300 pre-built integrations and real-time data integration. Tealium is geared for driving growth through data-driven insights and improving customer experience and personalization, so it's good for companies of all sizes.
Last, Insider is another contender that aggregates customer data and uses AI to predict behavior and personalize interactions across multiple touchpoints. It offers 360° customer profiles, predictive behavior analysis, audience segmentation and integration with more than 100 data sources and touchpoints. Insider's patent-pending AI technology and omnichannel marketing suite make it a good option for companies that want to drive growth and revenue through personalized customer experiences.