Cendyn CRM

Cendyn CRM is a next-generation CRM and CDP platform that empowers hoteliers to build stronger, more meaningful relationships with their guests to drive profitable revenue. It combines a unified guest profile and CDP, giving hotels control over their data and the ability to deliver personalized customer experiences through real-time insights and seamless integration with multiple data sources.

Some of the key features include:

• Unified Guest Profile & CDP: Transparently calculate guest lifetime value and combine guest data from multiple sources into one guest profile for a single source of truth.
• Marketing Automation: Engage guests through two-way communication with email, SMS, WhatsApp and social media.
• Segmentation: Narrow data down to the right audience with multiple criteria for targeted messaging, with real-time updates and geolocation targeting.
• Dashboards & KPIs: Track ROI with real-time insights into user and customer activity, including bookings, revenue and guest history.
• Sales CRM: Track deal opportunities with precision, designed specifically for agencies and MICE professionals.

Cendyn CRM is designed to simplify the guest journey from pre-arrival to post-stay, increasing direct bookings and revenue. Its practical tools enable campaign management and targeted messages to drive engagement and loyalty. With actionable data at the core, Cendyn CRM gives hotels a centralized marketing platform to make data-driven decisions to optimize guest relationships and profitability.

By integrating with key hotel systems, Cendyn CRM provides a single platform for guest interaction, ensuring hotels have a direct line of communication to their guests' needs. The platform is designed for hotels that want to improve guest relationships, increase direct bookings and drive revenue growth.

Published on July 16, 2024