Question: Can you suggest a tool that allows me to segment my audience and deliver targeted content and promotions?

For segmenting your audience and delivering targeted content and promotions, Braze is a strong contender. This customer engagement platform uses AI to power personalized, real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. With data activation, journey orchestration and cross-channel messaging, Braze lets you measure and optimize strategies, boost engagement and improve acquisition.

Another strong contender is Klaviyo, an intelligent marketing automation platform that offers real-time data and AI-driven insights. It lets you personalize messages across channels, create dynamic emails, target specific segments and use predictive analytics. Klaviyo's platform is designed to consolidate and activate data from multiple sources so you can better optimize marketing and improve ROI.

If you're looking for a flexible platform, check out Blueshift. This AI-powered marketing platform combines customer data and uses AI-driven decision-making to power marketing strategies across channels. Blueshift's Customer Data Platform and Cross-Channel Delivery let you build rich customer profiles and predict customer intent, so you can make more informed marketing decisions.

Last, Iterable has a cross-channel marketing platform that uses real-time data to personalize customer experiences. With features like personalized messaging, synchronized channels and dynamic campaigns, Iterable helps businesses deliver more engaging and converting experiences. Its AI abilities and a wide range of partner network integrations make it a powerful option for a broad range of industries.