Question: I need a system that provides robust ad serving infrastructure and supports a wide range of ad formats, including sponsored listings and video ads.

If you need a powerful ad serving foundation that can handle a variety of ad formats, Kevel is worth a look. This one-stop SaaS foundation for retailers and marketplaces includes a range of tools for building custom ad formats, including sponsored listings, native banners, video sponsored shelves, email banners and digital in-store ads. With its composable ad server, customer data platform, API-first architecture, ad forecasting and real-time reporting, Kevel lets you manage and optimize ad campaigns with ease while keeping data private and following industry standards.

Another good choice is Advangelists, an end-to-end advertising technology platform that streamlines media buying and amplifies targeting. Advangelists includes a demand side platform (DSP), adserver, integrated fraud protection, customizable analytics, AI optimization and rich media and dynamic ad creation. The platform is geared for in-house media buyers and agencies, with a self-service portal, managed services and white-label options to maximize campaign performance and efficiency.

If video ad formats are your thing, Aniview offers a video advertising and monetization platform. It includes a video ad server that uses AI for automated ad insertion, a video player that handles multiple formats, a video CMS for content management and a marketplace that matches publishers with advertisers. Aniview's tools for dynamic ad pricing, ad podding and deduplication, along with detailed analytics, can help you get the most out of video ad revenue and optimize ad performance.

Last, Blasto offers a full-stack programmatic advertising platform that gives you access to OpenRTB powered inventory. It supports a range of formats including audio, video, display, CTV and mobile, with advanced targeting and real-time bidding. Blasto's platform includes AI-driven insights, dynamic ad formats and a high-quality video ad support system, making it a good option for improving conversion rates and managing ad operations.