Undertone

Undertone is a high-impact personalization platform that delivers dynamic, engaging ad experiences across multiple screens and platforms. By combining innovative formats with cutting-edge technology, Undertone delivers personalized, high-impact ad campaigns with unparalleled precision and scale.

The platform provides a rich ecosystem of advanced data, premium inventory and cross-channel touchpoints to strategically connect audiences with relevant brand messaging that adapts, engages and converts. With a focus on cross-channel high impact, Undertone's creative experiences are designed to hit all KPIs and objectives along the consumer journey.

Some of the key features of Undertone include:

• Advanced Commerce: Uses AI to create dynamic content, optimizing offers and messaging across all touchpoints.
• Publisher Solutions: Unlocks unique demand and maximizes revenue while increasing on-site performance.
• Premium Inventory: Offers a range of formats including Display, Video, CTV, DOOH and Audio, to deliver high-impact ad experiences that reach over 90% of US consumers.

For display advertising, Undertone offers a range of formats, including:

• Interstitials: Full-page interstitials with rich interactive capabilities.
• Page Grabber: A proprietary format that appears as users scroll.
• Impact Video: A full-page interstitial with a 15-second auto-play video and branded skin.
• Brand Reveal: A large-format inline unit that appears as users scroll.

CTV solutions include advanced TV solutions with high-impact functionality, such as dynamic CTV, live CTV and branded CTV for on-site actions. Video solutions include dynamic video, interactive pre-roll and branded inline video, all designed to engage audiences and drive brand awareness.

In the digital out-of-home (DOOH) space, Undertone offers access to premium inventory across a range of screen types, including billboards, urban panels and place-based or point-of-purchase venue screens. This allows brands to reach consumers at the right moment in their daily lives and drive awareness and influence business outcomes.

Commerce solutions are designed to deliver cross-channel, high-impact campaigns that use proprietary audience data and advanced personalization technology to drive verified omnichannel results. This includes features like cross-screen advanced dynamic creative, personalized circular distribution, shoppable functionality and omnichannel measurement.

For publishers, Undertone offers incremental revenue opportunities and CBA-compliant unique demand formats. Integration options include client-side header bidding, service-side header bidding and direct-tag via GAM or the ad server of choice. The UDRIVE analytics platform offers publishers daily trend analysis and digestible analytics to optimize yield.

Pricing details are not disclosed, but Undertone offers flexible solutions that can be customized to meet the needs of a wide range of clients and publishers. By using advanced data and technology, Undertone helps brands and publishers achieve their goals with personalized and high-impact ad experiences.

Published on July 11, 2024