Question: How can I profile and score my leads based on their needs, interests, and sales-readiness?

If you want to profile and score your leads based on their needs, interests and sales-readiness, Apollo is a good option. It's a suite of tools that includes a single database of 275 million contacts at 73 million companies, as well as tools for lead scoring, inbound optimization and sales engagement automation. It can integrate with tools like LinkedIn and Salesforce to help your sales team work more efficiently and deliver better pipeline opportunities.

Another option is SalesWings, which combines real-time behavioral data with your leads and accounts in Salesforce. It offers multiple scoring categories and models, including firmographic and fit scoring, and has a no-code rule builder for iterative lead scoring and qualification. The result is a sales team that's focused on qualified leads and not spinning its wheels on unqualified opportunities.

If you want to align your marketing and sales teams, Marketing Cloud Account Engagement has a variety of tools to help you grow efficiently. It includes AI scoring, engagement history insights and real-time sales alerts, all tied to Salesforce CRM. It's good for maximizing marketing ROI and improving customer engagement.

Last, Adobe Marketo Engage has powerful marketing automation tools to orchestrate and personalize customer journeys. With AI-powered marketing automation, predictive audiences and personalized experience automation, it helps you attract, segment and nurture customers over their entire lifecycle. It's good for B2B marketing and aligning marketing and sales.