If you need a full-fledged platform to apply predictive analytics to high-quality leads and automate targeted car sales marketing campaigns, AutoAlert is a good option. It's got AI technology and other tools geared for the automotive retail market. Among its features are AutoAlert AI Assistants for predictive analytics, Engagement Studio for omnichannel marketing and GeoAlert for location-based marketing. All of them are designed to help dealerships better connect with customers and run targeted marketing campaigns.
DriveCentric is another AI-infused CRM designed for car dealerships. It's got a lot of data-gathering power, the ability to segment customers dynamically and a lot of marketing smarts, including lead generation and personalization. DriveCentric's Augmented Intelligence BDC automates sales processes and frees up reps for more important work, like interacting with customers and selling cars.
If you're looking for a system that concentrates and makes the most of first-party data to personalize the shopping experience, check out Fullpath. The system aggregates data from a car dealership's CRM, DMS and website to create a single customer profile. It uses AI-powered insights for detailed audience segmentation and hyper-personalization, so dealerships can run targeted marketing campaigns to drive sales and improve lead quality.
Last, Marchex has AI-powered conversation intelligence software to help dealerships optimize sales and marketing with better call tracking, text messaging and analytics. Its Journey Intelligence and Customer Intent tools can help dealerships get past problems like low-quality leads, so it's worth a look if you want to improve sales and marketing.