If you're looking for a way to personalize customer experiences based on behavior and interest, RichRelevance is a strong contender. This personalization technology uses analytics and machine learning to deliver customized experiences across web, mobile and in-store interactions, and has been shown to boost conversion rates 89% and return on investment 367%.
Another strong contender is Dynamic Yield, an AI-powered platform that creates personalized content, products and offers for each customer. It spans multiple digital touchpoints including web, email, apps and ads, so it's a good fit for e-commerce and travel companies. Its features include audience discovery, content personalization and predictive targeting that can help you better engage customers and generate revenue.
MoEngage takes an insights-driven approach to customer engagement, using AI to optimize interactions and deliver personalized experiences across multiple channels. Its features include customer journey orchestration, real-time transactional alerts and omnichannel communication, making it a good fit for retail, financial services and e-commerce. The company promises scalability and security, so businesses can set up targeted campaigns to boost customer engagement and return on investment.
If you need a cross-channel marketing tool, Iterable is worth a look. The company's real-time data lets you build one-on-one relationships with customers across the web, email, SMS, in-app and other channels. Iterable's AI features, including customizable predictive goals and generative AI, let you deliver personalized and engaging experiences that convert and drive revenue. It's designed to be easy to use, so nontech team members can use it.