Question: Can you recommend a platform that simplifies media buying and targeting across multiple channels?

For a platform that streamlines media buying and targeting across multiple channels, Advangelists is a full-service end-to-end option. It includes a demand side platform (DSP), adserver and suite of tools like AdCop for fraud protection, AI optimization and detailed analytics. Advangelists is geared for in-house media buyers, agencies and local businesses with a self-service portal, managed services and white-label options to maximize campaign performance and reduce costs.

Another good option is Verve DSP, a modular programmatic buying suite that accommodates a broad range of media formats and buying strategies. With options like AI-powered optimization, privacy-first audiences and flexible campaign types, Verve DSP is geared for brands and agencies looking to achieve results like a 30% sales lift for Hövding and CTR lifts for Turkish Airlines.

For those who need a single ad management platform that spans multiple channels, ADXL is a full-service option. It automates and simplifies the creation, distribution and management of ads on Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. ADXL uses AI to optimize campaigns and automate ad copy creation, making it a good option for businesses that want better ROI management and less work.

Last, Zemanta is a flexible DSP that uses AI and machine learning for performance-based ad campaigns. It accommodates a variety of ad placements and includes sophisticated optimization tools, transparent reporting and advanced targeting options. Zemanta's focus on automation, brand safety and third-party measurement verification makes it a good option for brands that want to run their ad campaigns in house.