If you're looking for a more mature marketing automation platform to personalize messages and to target people based on their behavior, Adobe Marketo Engage is a good choice. It lets companies orchestrate and personalize customer journeys across many different touchpoints, with features like AI-powered marketing automation, predictive audiences and personalized experience automation. It's geared in particular for B2B marketing and tightly integrates with other Adobe tools.
Another option is ActiveCampaign, which offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations, ActiveCampaign automates the entire marketing stack, and AI-powered automations that can help you suggest and personalize marketing campaigns. It's good for companies of all sizes and offers omnichannel marketing, content creation and detailed analytics.
If you want to focus on real-time interactions and personalized customer engagement, Braze is a good option. Braze uses AI to oversee interactions across channels like email, mobile app, SMS and web messaging, with features like data activation, journey orchestration and real-time triggers. It's designed for large-scale, secure engagement, so it's good for retail, finance and media.
Last, Personyze is a broad personalization platform that uses machine learning and behavioral targeting. It offers dynamic cross-channel experiences, product recommendations, email personalization and A/B testing. With integrations with tools like Segment and Shopify, Personyze is good for companies that want to improve user engagement and conversion rates with personalized content and marketing automation.