Question: Can you recommend a marketing automation platform that allows me to personalize messages and target users based on their behavior?

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Adobe Marketo Engage

If you're looking for a more mature marketing automation platform to personalize messages and to target people based on their behavior, Adobe Marketo Engage is a good choice. It lets companies orchestrate and personalize customer journeys across many different touchpoints, with features like AI-powered marketing automation, predictive audiences and personalized experience automation. It's geared in particular for B2B marketing and tightly integrates with other Adobe tools.

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ActiveCampaign

Another option is ActiveCampaign, which offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations, ActiveCampaign automates the entire marketing stack, and AI-powered automations that can help you suggest and personalize marketing campaigns. It's good for companies of all sizes and offers omnichannel marketing, content creation and detailed analytics.

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Braze

If you want to focus on real-time interactions and personalized customer engagement, Braze is a good option. Braze uses AI to oversee interactions across channels like email, mobile app, SMS and web messaging, with features like data activation, journey orchestration and real-time triggers. It's designed for large-scale, secure engagement, so it's good for retail, finance and media.

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Personyze

Last, Personyze is a broad personalization platform that uses machine learning and behavioral targeting. It offers dynamic cross-channel experiences, product recommendations, email personalization and A/B testing. With integrations with tools like Segment and Shopify, Personyze is good for companies that want to improve user engagement and conversion rates with personalized content and marketing automation.

Additional AI Projects

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Listrak

Unify customer data from various sources to create personalized journeys across channels, driving engagement and revenue through targeted marketing automation.

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Iterable

Delivers personalized customer experiences across multiple channels using real-time data, building one-on-one relationships and maximizing impact.

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Marketing Cloud Personalization

Delivers personalized marketing experiences across multiple touchpoints using customer behavior data, driving better customer satisfaction and loyalty.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Mailchimp

Personalize emails dynamically with real-time behavioral data and AI-driven content suggestions to convert more customers and boost revenue.

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Marketing Cloud Engagement

Delivers personalized marketing and automated journeys across channels, orchestrating every touchpoint for a consistent brand message and unique customer experience.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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Marketing Cloud Account Engagement

Align marketing and sales efforts with AI-driven lead scoring, cross-channel journeys, and account-based engagement to drive growth and conversion.

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Humanic

Drives growth through hyper-personalized lifecycle marketing content, steering users toward desired outcomes with AI-powered segmentation, writing, and optimization.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Zeta Global

Unify customer data, personalize email marketing, and optimize paid media campaigns to drive results across the customer lifecycle with AI-powered insights.

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Fanplayr

Unifies customer data to create personalized multichannel experiences, increasing conversion rates and customer engagement through AI-driven segmentation and targeting.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.

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Attentive

Dynamically build high-performing audiences with AI-powered identity solutions, advanced segmentation, and analytics for personalized email and SMS experiences.

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Remarkety

Automates and personalizes targeted email, mobile, and social campaigns using eCommerce data, shopping behavior, and predictive algorithms to drive conversions.

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D•engage

Unlock valuable customer insights by gathering data from multiple sources and building a single customer profile, enabling personalized interactions across multiple channels.

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PersonaClick

Predict customer behavior and deliver seamless, omnichannel experiences with advanced segmentation, A/B testing, and real-time personalization capabilities.

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Fresh Relevance

Create seamless, revenue-driving experiences across multiple touchpoints with personalized content, driven by customer identity, seasonal events, and lifecycle stages.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.