Question: How can I integrate AI into my existing CRM system to enhance customer interactions?

If you want to build AI directly into your existing CRM system to improve customer interactions, People.ai is a good option. It has SalesAI, a generative AI sales tool that automates repetitive tasks and gauges account and deal health and offers prescriptive coaching recommendations. It integrates with tools like Salesforce, Dynamics 365, Slack and Zoom, so sales reps can make data-driven decisions and close deals more quickly.

Another strong contender is Kustomer, an all-in-one CRM software. It offers a unified customer profile, AI-driven automations, proactive support and business process automation. Kustomer offers multichannel communication and integrates with more than 60 apps, so it's a good choice for boosting agent productivity and customer satisfaction while lowering operational costs.

Conversica is good for revenue teams that want to simulate human interaction with customers. Its conversational AI platform uses large language models for lead engagement, qualification and customer retention. It can handle multilingual and omnichannel conversations, and it integrates with leading CRM and MAP software to automate workflows and drive conversions.

If you want a broader AI foundation, check out Verint. Its CX automation platform includes Da Vinci AI, an Engagement Data Hub and several tools for forecasting, quality monitoring and channel automation. Verint helps contact centers automate and improve the customer experience, so it's a good choice for boosting engagement and lowering costs.