If you're looking for a platform that helps advertisers reach high-quality gamers with more precise audience targeting, NoxMobi is a good option. The company uses AI technology to match high-quality gamers with advertisers for better targeting and ad optimization. It combines demographic data with real-time intelligence services for high accuracy, covers more than 200 countries, and supports multiple campaign models, with competitive pricing and 24/7 monitoring and optimization.
Another good option is Gamelight, which uses AI algorithms to create detailed user profiles based on data about how they use apps and behave. The platform offers personalized game recommendations and a range of targeting options, including age, gender, vertical, lookalike and competitor game targeting. Gamelight's ROAS algorithm ensures precise targeting for maximum engagement and ROI for in-app purchases.
AppLovin is also an option, particularly if you're looking for a full-featured suite for app monetization and user acquisition. AppLovin connects businesses with their desired audience across in-app, mobile and Connected TV platforms. It uses AI to optimize ad strategies, offering real-time visibility into ROAS and advanced analytics, so it's good for optimizing performance and maximizing revenue through targeted advertising.
If you prefer a more contextual approach, Proximic uses AI-powered contextual intelligence to increase audience engagement and monetization without relying on user identifiers. It offers predictive audiences and customizable segments, so ads are contextually relevant and appear next to brand-safe content, and it offers privacy-centric inventory curation tools and flexible solutions for various media types.