Gamelight

Gamelight is a user acquisition platform for mobile games that seeks to deliver 100% direct gamers traffic through a self-published game recommendation system. Gamelight uses advanced AI algorithms to analyze app usage data and user behavior, creating rich profiles that understand gaming preferences and playtime.

The key features of Gamelight include:

• Personalized Game Recommendations: Users get personalized recommendations based on their preferences and gaming history.
• Reward Algorithm: Users get points for gameplay time, redeemable for gift cards and vouchers, to encourage retention and engagement.
• ROAS Algorithm: Analyzes app usage, vertical, engagement, competitor game usage, and demographics to find the best users for in-game purchases.
• Targeting Options: Age, gender, vertical, lookalike, and competitor game targeting to find the best audience.

Gamelight's algorithm is designed to optimize the gaming experience by recommending games that are most relevant to each individual user. The platform also has a Loyalty Program that optimizes retention and engagement by rewarding users with points for gameplay. Users can redeem these points for gift cards and vouchers.

Gamelight's ROAS Algorithm gives customers a competitive edge by having exclusive access to a wide range of data points, allowing for more accurate targeting and higher return on ad spend. The platform offers a range of targeting options, including age and gender targeting, vertical targeting, competitor game targeting, and lookalike targeting, to help customers find the best audience for mobile games.

Pricing is not publicly disclosed, but Gamelight case studies show overdelivery of ROAS goals and significant increases in ARPU for several game titles. Interested customers can visit the Gamelight website to learn more about pricing and availability for their specific use cases.

Published on June 13, 2024