If you're looking for a Gamelight alternative, Adikteev is a good option. This demand-side platform (DSP) offers advanced app retargeting, churn prediction and cross-promotion tools to turn installs into active, engaged players. Its ROAS-driven retention strategies and churn prediction model are designed to help you optimize ad spend and keep users in your app, and it works with a range of app categories besides games.
Another option is Appier, which offers an AI-based marketing optimization service. Appier's tools for user acquisition, campaign automation, conversion optimization, AI personalization and data augmentation have been used in gaming and other categories to improve user acquisition and conversion, so it's a good option for mobile game marketing, too.
GameAnalytics is a more general-purpose analytics service for game developers. It can help you understand player behavior, game design problems and monetization techniques. With integration with big services like AdMob and Ironsource, GameAnalytics can help developers make data-driven decisions and streamline their game development process.
Last, Jampp uses machine learning and predictive algorithms to optimize mobile marketing. It offers full funnel management for user acquisition and retargeting, creative performance optimization and privacy by design. Jammp's advanced targeting and real-time optimization features have delivered incremental performance and healthy growth, so it's a good option for mobile game marketing, too.