Question: Do you know of a company that offers advanced digital marketing solutions specifically designed for financial institutions to target the right customers online?

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Vericast

If you're looking for a company that offers sophisticated digital marketing solutions geared specifically for financial services companies, Vericast is a good all-purpose option. Vericast offers a suite of data-driven solutions for financial services, including data acquisition and retention programs, digital marketing and direct mail services. Its use of artificial intelligence and advanced modeling helps financial services companies grow by better understanding and engaging with customers.

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Hearsay Systems

Another good option is Hearsay Systems. This digital engagement platform is designed to help financial services companies build stronger relationships with clients through compliant social media, texting and local websites. It's good for lead generation, sales engagement optimization and client service, and is used by more than 140 leading financial services companies, serving more than 260,000 financial services representatives.

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Cardlytics

Cardlytics offers a purchase intelligence platform that offers a unified view of consumer spending, so financial services companies can target their ads and measure the results of their campaigns. With data from more than 168 million bank customers, Cardlytics helps businesses increase loyalty and drive omni-channel sales through native ads and purchase intelligence analysis.

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Flybits

For a more personalized approach, Flybits offers contextual and hyper-personalized experiences for banking companies. Its data-driven platform helps build trust with customers by turning data into meaningful interactions, and supports a variety of use cases including onboarding, spend stimulation and cross-selling. Flybits offers industry-specific solutions that can dramatically improve customer engagement and marketing ROI.

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