Flybits

Flybits is a platform for data-driven personalization in banking, letting financial services companies use data to create contextually relevant and personalized experiences at scale. It's designed to help banks win trust by turning data into an experience.

Flybits has features to speed up the creative process with an interface that's easy to use, so teams can rapidly design and deploy experiences. The company's platform handles data in multiple systems, sharing it in a way that preserves privacy and requiring a minimum of IT work. Among its features are:

• Trust-based data exchanges: Connect data across different systems using a secure platform for privacy-preserved data sharing.
• One-time data integration: Integrate data once and use it across multiple use cases with industry-standard schemas.
• Hyper-personalization: Combine proprietary and real-time context-driven data for highly personalized interactions.
• Interactive, dynamic, and configurable experiences: Design 1:1 personalized experiences that can be delivered across multiple channels with low IT lift.

Flybits is used for a range of use cases, including:

• Onboarding and activation: Increase cardholder engagement and decrease churn.
• Spend stimulation: Increase card usage and decrease disengagement risk.
• Card offers: Increase top-of-wallet through contextually relevant offers and prompts.
• Cross-sell and up-sell: Offer next-best product offers based on card behavior.

The company's interface is designed to be easy to use, with pre-built templates to get teams up and running quickly. Flybits also has industry-specific solutions, including My Bank and My Wealth, for retail banking and wealth management.

Companies can use Flybits to improve their customer experience design, resulting in up to 30% in incremental sales and up to 22% improvement in marketing return on investment. And they can expect a 20-30% increase in engagement rates by delivering relevant and valuable card experiences across the customer lifecycle.

If you're interested in learning more, Flybits offers a demo to show what's possible and help financial institutions modernize their customer experience.

Published on June 29, 2024