Question: I'm looking for a way to enrich my customer data with demographics, behavioral data, and real-time activity signals - do you know of a tool that can do this?

If you want to add depth to your customer data with demographics, behavioral data and real-time activity signals, Twilio Segment is a top pick. This customer data platform (CDP) ingests, cleans and activates customer data so you can get real-time insights and personalize customer interactions. It can tap into more than 450 pre-built connectors to data sources, use AI to optimize advertising spending and employ predictive AI for customer behavior.

Another strong contender is Treasure Data, a Gartner leader in customer data platforms. This AI-infused CDP builds a single customer profile from historical and real-time behavior, plus AI-predicted behavior. It can help break down data silos and boost sales and efficiency with data governance and compliance features.

Lytics is a secure and flexible CDP for enterprises that offers a privacy-first approach to managing, unifying and activating customer data. It offers generative AI integration for advanced audience creation, a composable architecture for flexibility and data clean room capabilities powered by Google BigQuery.

If you want a broad view of consumer data, check out Resonate. The platform uses AI to offer a single view of more than 230 million profiles and 2 billion devices, with predictive data with a mean accuracy of 80.2%, intent signals and immediate activation. It's geared for industries like health and wellness, financial services and ESG.