If you need an all-purpose email marketing service that can automate and personalize customer interactions, ActiveCampaign is a top contender. It's got a lot of marketing automation abilities and can connect to more than 900 other services with native integration, so it's good for small and large businesses. With omnichannel marketing, content creation, audience management and AI-powered automations, ActiveCampaign can help businesses in e-commerce, health care and other fields manage their customer relationships.
Another option is Adobe Marketo Engage, which offers more advanced marketing automation and the ability to orchestrate customer journeys across many different touchpoints. It's got features like AI-powered marketing automation, predictive audiences and personalized experience automation, and is geared for B2B marketing. Marketo Engage also can integrate with other Adobe tools, so if you have a big business with a lot of customer complexity, it can be part of a broader marketing suite.
If you need a service that can handle real-time, multichannel interactions, Braze could be a good option. It uses AI to personalize interactions across email, mobile app, SMS and other channels, with flexible segmentation and real-time triggers. Braze has a scalable and secure architecture that's good for retail and financial services, and can help businesses with onboarding, engagement and churn.
Also worth a look is Klaviyo, which offers intelligent marketing automation with real-time data and AI-powered insights. It lets you create dynamic emails, personalize content and target specific segments, and it can handle multiple channels like SMS and mobile push notifications. It's geared for e-commerce businesses, with automated flows, real-time segmentation and predictive analytics to help you optimize your marketing.