Question: I need a solution that enables me to design and automate customer lifecycle campaigns without requiring technical expertise.

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Adobe Marketo Engage

If you need a system to design and automate customer lifecycle campaigns even if you don't have technical expertise, Adobe Marketo Engage is a good option. It includes marketing automation, lead management, email marketing and other tools, and AI-powered tools to personalize and guide customers through their journey. You can launch campaigns fast, synchronize marketing and sales, and monitor results in a unified dashboard.

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Braze

Another good option is Braze. The customer engagement platform uses AI to oversee personalized interactions across email, mobile apps and SMS. Its features include journey orchestration, real-time triggers and scalable security, so it's good for businesses that need to optimize onboarding, engagement and customer retention.

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Humanic

Humanic is another option. It uses AI agents to deliver hyper-personalized lifecycle marketing content, with tools to define who, what and when to send content. Humanic's platform includes features like a Visual Flow Builder, continuous optimization and integration with other tools, so it's available to businesses of all sizes.

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Marketing Cloud Engagement

For a unified customer engagement platform, Marketing Cloud Engagement from Salesforce offers personalized marketing and automated journeys across channels. With features like AI-powered email marketing, personalized mobile marketing and conversational marketing, it integrates well with Salesforce products to maximize customer lifetime value and drive growth.

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