Attribution is a multi-touch attribution platform that collects and organizes data from Meta, Facebook, Google, Hubspot and Salesforce, among other sources. It can build custom attribution models using machine learning algorithms and offers ready-to-use dashboards and reports. It's geared for optimizing omni-channel marketing and reducing customer acquisition costs.
For real-time ad tracking and attribution, AnyTrack is another option. It accommodates different marketing models and integrates with e-commerce sites like Shopify and WooCommerce. AnyTrack's ad tracking and attribution tools, along with its real-time audience tracking and marketing automation, give you a wealth of data to optimize your campaigns.
Another option is SegMetrics, which connects data from multiple marketing tools to optimize the sales funnel from ad clicks to repeat purchases. It includes features like lifetime value attribution, customer journey tracking and advanced ad attribution that prevents double counting. It supports more than 90 marketing tools, so it's good for visualizing customer journeys and making data-driven decisions.