Question: I'm looking for a solution that can help me accurately track customer journeys and marketing channel performance in my ecommerce business.

If you're looking for a more all-encompassing solution to track customer journeys and marketing channel performance in your ecommerce business, ThoughtMetric offers a single view of marketing performance across multiple channels. It includes performance tracking, data-driven attribution modeling, ad spend optimization, and customer journey insights. The platform supports multiple attribution models and integrates with major e-commerce and marketing platforms, with a 14-day free trial available.

Another powerful option is SegMetrics, which connects data from different marketing tools to optimize the sales funnel. It offers lifetime value attribution, order value maximization, and advanced ad attribution abilities. SegMetrics also tracks customer journeys, people-centric segmentation, and marketing data integration, making it great for maximizing lifetime revenue and optimizing marketing funnels for better ROI.

For a B2B marketing attribution solution, Adobe Marketo Measure is a top choice. It offers a complete view of the customer journey, capturing interactions across multiple channels and offering detailed insights into every touchpoint. It includes automated data capture, easy-to-understand dashboards and advanced account-based marketing attribution. This solution helps you optimize marketing strategy and channel mix with detailed performance data, aligning lead-based and account-based marketing with sales teams.

Also, Admetrics uses AI to optimize e-commerce advertising performance by offering data-driven insights for optimal budget allocation and fast decision-making. Its modules include business intelligence, marketing mix modeling, tracking and attribution, experimentation, and data activation. With support for integration with more than 50 shops and marketplaces, Admetrics offers near-real-time data refresh and onboarding support, helping you get a higher return on ad spend.