Question: Can you recommend a platform that offers analytics and reporting tools for CRM marketing campaigns, including metrics like CTR and CVR?

If you're looking for a platform with analytics and reporting tools for CRM marketing campaigns, including CTR and CVR metrics, Marketing Cloud Intelligence is a good option. This Salesforce-based platform offers automated reporting and a unified view of marketing data, connecting to more than 170 API connectors and using AI to help you optimize KPIs. It also has media planning and pacing optimization tools, so it's good for sophisticated marketing operations that need to monitor campaign results in real time.

Another option is Adobe Marketo Measure, a B2B marketing attribution tool that offers a more complete view of the customer journey. It tracks interactions across multiple touchpoints and offers detailed information about each one. Marketo Measure is integrated with other Adobe tools, and it offers more advanced features like account-based marketing attribution and predictive account engagement scoring, so it can help you optimize your marketing and better align it with sales teams.

If you want a platform that offers a single view of customer interactions and detailed analytics, check out Marketing Cloud. The system offers a Customer Data Platform, Marketing Analytics and Marketing AI tools to help you optimize campaigns and spending. It also integrates with the #1 CRM for a single view of customer interactions, which should help you increase overall marketing ROI and customer engagement.

Last, Measurement Studio from Terminus offers a full attribution suite for measuring the impact of ABM programs and other marketing efforts. With detailed reporting and analytics, it offers insights to drive revenue growth through persona-based dashboards and customizable attribution reports. This platform is good for getting a 360º view of the revenue journey and making data-driven decisions.