Question: Can you recommend a call tracking solution that helps me understand where my leads are coming from?

If you're looking for a more advanced call tracking system to get a better idea of where your leads are coming from, Invoca is a good option. It's got serious call tracking and analytics abilities to help you attribute marketing-generated calls and get a better view of the customer journey. The company's system includes AI-powered conversation insights, custom AI models for call intent and conversion outcomes, and integration with martech tools to boost CRM and CDP abilities. Invoca says its technology can help you boost contact center close rates, appointments booked and sales from paid search.

Another option is Ringba, an inbound call tracking and analytics service geared for marketers, brands and pay per call networks. Ringba offers real-time call management and reporting, AI-powered insights to help you make business decisions, and customizable IVR. It integrates with big marketing tools like Google Ads and Facebook Ads, and offers different pricing levels depending on your needs. Ringba is good for affiliate marketers, call centers and pay per call networks trying to get the most out of call-based marketing campaigns.

Infinity is another option, designed to help you improve your marketing campaigns and accelerate sales through call analytics. It connects customer journeys to phone calls so you can make better marketing decisions and optimize resources. Infinity integrates with more than 45 technology providers and is available globally with flexible pricing. It's good for businesses like Automotive, Healthcare and Retail.

If you want a more general-purpose call tracking and analytics service, iovox tracks phone calls, SMS, email and chat communications. With features like call recording and transcription, speech analytics and CRM integration, iovox can help you refine your marketing and improve customer satisfaction. It works in multiple languages and can be integrated through a web portal or API, so it's good for businesses of any size.