Question: I'm looking for a business text messaging platform that can help me increase customer engagement and loyalty.

If you're looking for a business text messaging platform to engage customers and keep them loyal, Gupshup is a good place to start. The company's AI-powered chatbots work on multiple messaging channels, including WhatsApp and SMS, so businesses can automate customer acquisition, marketing, commerce and support. It's got tools like Bot Studio to create custom conversational flows, Agent Assist to help agents work more efficiently, and a Campaign Manager for multichannel campaigns. Gupshup spans the customer journey, with more than 45,000 brands using it to maximize customer lifetime value and cut operations costs.

Another good option is Heymarket, which lets teams handle customer interactions with shared inboxes and AIM-assisted messaging. It handles SMS and popular messaging apps, and integrates with a range of business apps and CRMs. Heymarket features include productivity metrics to gauge team performance, CSAT surveys to gauge customer satisfaction, and enterprise-grade security that's certified for compliance with regulations like SOC 2 Type 2 and HIPAA. The service is designed to grow with businesses of all sizes, and can help improve customer engagement and conversion rates.

If you're looking for a more all-purpose conversational CRM, Haptik is worth a look. It uses Generative AI to handle the customer lifecycle in a variety of industries. Haptik's tools include Gen AI Web Q&A, Gen AI Sales Assistant, Smart Agent Chat and Intelligent Analytics. The service spans multiple channels for customer interaction, and Haptik says it's got high customer satisfaction and operational efficiency. Haptik offers custom solutions for lead generation and customer retention, so it's a good option for companies that want to improve customer interactions.

Manychat is another good option, in particular for e-commerce businesses and digital marketing agencies. It lets you automate 24/7 engagement with Instagram Direct Messages, Facebook Messenger and SMS. Manychat features include unlimited custom flows, basic Growth Tools, customer segmentation with Tags, and automated sequences. The service is designed to improve chat marketing and customer support while generating leads and increasing engagement without needing retargeting ad campaigns.