Question: How can I build highly customized communications based on customer behavior and preferences to improve conversion rates?

Another more powerful option is Braze, a customer engagement platform that uses AI to automate personalized, real-time interactions across multiple channels. It's got the ability to activate data, orchestrate journeys and execute in real time, which means you can segment customers flexibly and launch campaigns quickly. It's geared for retail, media and travel companies, but can be used anywhere to optimize onboarding, engagement and conversion rates.

If you want a cross-channel marketing platform, Iterable lets you deliver personalized customer experiences by using real-time data across the web, email, SMS, in-app and other channels. Features include dynamic campaigns, AI-driven optimization and a long list of integrations, so nontechnical team members can get started. It's flexible and can be used in a variety of industries, including consumer apps and B2B enterprise software.

Last, Persado uses Generative AI to maximize conversions and ROI with more sophisticated text content across digital channels. It uses AI-generated language that outperforms human copy, delivering personalized, on-brand communications, and optimizes language based on response data. That makes it a good option for enterprise marketing, e-commerce and customer experience teams that want to scale personalized marketing and improve engagement.