If you're looking for a behavioral segmentation-based approach to personalize customer experiences, Fanplayr is a good choice. The company's platform combines behavioral data with proprietary segmentation to build multichannel experiences. It uses first-party data, AI-powered inventory management and a variety of touchpoints like email and SMS notifications to reach customers and boost conversions. Fanplayr is designed for a post-cookie world with its PrivacyID technology and can be integrated with common e-commerce shopping cart systems.
Another powerful option is Personyze, which uses machine learning and behavioral targeting to offer dynamic cross-channel experiences. The company's platform includes tools for product recommendations, email personalization, dynamic landing pages and other features. Personyze can integrate with tools like Segment, WordPress, Shopify and Magento, and offers a free trial if you want to try it out.
If you're an enterprise customer, Marketing Cloud Personalization from Salesforce offers AI-powered insights into customer behavior. It offers personalized content and offers, segmentation, A/B/N testing and real-time engagement strategies for the web, email and mobile apps. It's expensive, so it's for big businesses only, but it can be a good way to get more out of your marketing budget.
Last, Braze is a customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. It combines data from multiple sources to create highly personalized experiences and offers features like journey orchestration, cross-channel messaging and real-time execution. The company's platform is designed to be scalable and secure, so it's a good fit for retail and finance.