Question: Can you recommend a tool that helps B2B marketers target potential buyers with personalized content and messaging?

For a broad suite of tools to help B2B marketers personalize content and messaging for the right prospects, Demandbase is a good choice. The company's Account-Based Marketing (ABM) software, B2B advertising and data products all work together to reach the right accounts. With tools like Personalization for customized website experiences, Predictive Analytics to spot likely buyers and Sales Intelligence for company and contact details, Demandbase offers a single view of accounts to help marketers and salespeople work in concert.

Another strong contender is 6sense, an ABM company that uses Revenue AI to optimize pipeline creation and conversion. It offers personalized messages, advertising, company and people search and AI-generated email responses. 6sense can integrate with other technology so audience management is centralized and revenue is optimized, making it a good choice for CMOs, demand generation teams and others who handle B2B marketing.

Drift is another strong contender, a conversational AI platform that personalizes the buyer journey from first touch to close. Drift offers revenue orchestration, native integration with more than 50 other tools, and detailed analytics and reporting. The company is geared for marketing, sales and service teams that want to generate high-quality leads and run account-based marketing programs efficiently.

Last, Adobe Marketo Engage is a powerful marketing automation tool that offers personalized customer journeys across multiple interactions. With tools like AI-powered marketing automation, predictive audiences and a unified dashboard for in-depth campaign performance, Adobe Marketo Engage is good for companies with complex sales cycles and high-value accounts. It integrates with other Adobe tools for better overall marketing and sales.