Question: I need a system that automates customer email cadences and provides personalized digital experiences for B2B and B2C e-commerce.

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Klaviyo

If you're looking for a system to automate customer email cadences and offer personalized digital experiences for B2B and B2C e-commerce, Klaviyo is a great option. Klaviyo is an intelligent marketing automation platform that helps businesses create deeper digital connections with customers by sending personalized messages across multiple touchpoints. Capabilities include dynamic emails, personalized content, targeted segments, SMS marketing, predictive analytics, and real-time segmentation. It integrates with a wide variety of e-commerce platforms and tech stacks, making it a flexible option for maximizing marketing performance.

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ActiveCampaign

Another option is ActiveCampaign, which offers marketing automation and sales engagement solutions. This all-in-one platform uses AI-powered automations to personalize and validate marketing campaigns, and has more than 900 native integrations, including Shopify and Salesforce. It can help businesses streamline customer engagement across industries, including e-commerce, with omnichannel marketing, content creation and audience management.

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Braze

Braze also offers a powerful AI-powered customer engagement platform. It combines data from different sources to create highly personalized experiences across multiple touchpoints like email, mobile app, SMS and WhatsApp. With real-time triggers and drag-and-drop building blocks, Braze offers flexible segmentation and campaign management, making it a good fit for companies like retail and finance that want to optimize onboarding and engagement.

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Retention Science

For ecommerce businesses that want lifecycle automation and personalized communication, Retention Science offers an AI-powered email and SMS platform. It automates touchpoints like welcome emails and cart abandonment, with AI-predicted subject lines, content and send times. It also offers detailed analytics and revenue reporting, so businesses can scale more effectively while increasing engagement.

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