Cleverbridge

Cleverbridge is an integrated platform that enables global technology companies to automate recurring revenue growth across the entire customer lifecycle. With a seamless digital buying experience, it powers frictionless acquisitions, expansions, and renewals in 240 countries and territories.

Cleverbridge has processed more than 150 million transactions since 2005, including 50 million renewals, with 1.5 million transactions per month, 80% of which are subscriptions. The platform has a 99.997% uptime, ensuring maximum availability and transaction processing.

Some of the key features include:

• Global Payments: Advanced fraud detection and chargeback prevention algorithms ensure seamless payments regardless of transaction size, industry, or geography.
• Retention Marketing: Automated customer email cadences to engage customers at the right time, powered by AI and machine learning.
• Subscription Management: Product catalog management, bundled subscriptions, and end-to-end automation for seamless renewals and transactions.
• Back-office & Finance Automation: Financial administration, system updates, and global regulatory requirements to reduce risk and ensure compliance.
• Data Platform: Orchestrates and automates payments and subscriptions to optimize customer lifetime value.

Cleverbridge supports both B2B and B2C e-commerce, allowing businesses to create personalized digital experiences for their customers. For B2B, it offers customer-centric solutions to drive revenue, and for B2C, it supports multiple pricing models and payment options to deliver seamless experiences. The platform also includes tools for global tax and compliance, conversion rate optimization, and digitally enabled selling.

Real-world examples of Cleverbridge's success include Shure's digital transformation, which allowed the company to monetize its software products and accelerate recurring revenue growth. SmartBear saw a substantial increase in online sales and renewal sales through e-commerce after moving to the Cleverbridge platform.

Cleverbridge helps businesses streamline the management of customer lifecycles, so they can focus on growth, not paperwork. By automating and optimizing many aspects of revenue growth, the platform helps businesses get the most out of their customers and achieve sustainable growth plans.

Published on July 2, 2024