If you need a system to standardize data automatically and free your marketing teams from manual reporting, Singular is worth a look. It unifies marketing data, offers attribution that's not just guesswork, and offers performance insights to help you grow. It standardizes data automatically, so you don't have to worry about schema errors or misreported costs and return on investment. It also offers cross-platform analytics, cost aggregation, marketing ETL, mobile attribution, fraud detection and ad monetization. That's a pretty complete package for marketing teams trying to optimize their campaigns.
Another powerful option is Narrative, an AI-infused data collaboration system. It automates data operations with automated standardization and no-code software. Narrative's modular design means it can offer different services for different business needs, like data cleanroom, competitive intelligence and data enrichment. Its secure data environment and pay-by-use pricing means it's adaptable and scalable for marketing teams that need to get a handle on their data.
For companies with more complex marketing operations, Marketing Cloud Intelligence by Salesforce is a marketing analytics system. It automates reports and offers a unified view of marketing data through its Automated Marketing Data Model. With AI-powered Einstein Insights and Media Planning and Pacing Optimization tools, it can help you optimize performance across multiple channels. Its pricing scales up or down depending on usage, and it's got a lot of API connectors for integration with other software.
Last, Tabula is a no-code system that combines, transforms and visualizes data. It automates workflows and offers real-time insights, integrating with data tools you're likely already using. With standardized data, custom metrics and automated analysis, Tabula is good for both technically adept and nontechnical people. Its interface is designed to be easy to use, and it can be deployed in a variety of ways. That makes it a good choice for marketing teams that want to get a better handle on their data and automate some of the reporting work.