Trackingplan

Trackingplan is designed to guarantee the quality and integrity of digital analytics by automatically spotting and correcting marketing data problems and keeping tracking plans up to date. The tool is designed to help teams work together more easily, with a single source of truth that can be monitored for changes or problems with digital analytics.

Trackingplan lets you automatically generate a control panel for your digital analytics, so you don't have to do the work yourself. It's geared for marketing teams, data analysts and developers who need to work together on data collection and analysis.

Among its features:

• Automated data problem detection and resolution: Trackingplan spots problems and notifies the right teams.
• Real-time monitoring: Keeps a constant eye on digital analytics so problems can be spotted and addressed quickly.
• Customizable alerts: Users can set up notifications in the way they want.
• Seamless integration: Works with many environments, including web and app foundations.
• Data validation: Checks that events and properties meet the right requirements.
• Multiteam collaboration: Provides a single source of truth that all teams collecting data can use.

Trackingplan is easy to set up and starts working immediately, automatically generating a dashboard in an hour or at most a week depending on traffic volume. The lightweight tag and SDKs don't slow down websites or slow down their loading.

The tool is geared for people who want to prevent data quality problems from getting into production in the first place, so analytics are more accurate and trustworthy. By providing a fully automated QA process, Trackingplan can help you get more return on investment from your MarTech and product analytics spending.

Published on July 11, 2024