If you want a platform to reach specific people with newsletter ads, Paved is worth a look. Paved is an all-in-one platform that automates and optimizes newsletter sponsorships, matching brands with the right audience. It's got a marketplace where advertisers can find and purchase campaigns with hundreds of publishers, advanced tracking and analytics for real-time insights, and support for a variety of ad formats and specific audience targeting, including professionals and high-net-worth individuals.
Another contender is Promoted. It's got an AI-powered ad generator that creates ads on the fly and lets you schedule them with a single click. Promoted also streamlines newsletter sponsorships with features like pre-paid sponsor requests, an integrated revision manager and multiple payment options to keep communication and approval processes smooth.
If you prefer a data-first approach, Dstillery uses AI to build custom audiences without cookies or IDs. It offers awareness, consideration and direct response campaigns, and tools like Audience Brief Genius to pick the right audience. It's good for brands that want to get the most out of their ads with precise targeting.
Last, Audience is a suite of tools for media companies to capture, enrich and activate their data, with a focus on interactive campaigns to drive conversions. It offers tools for targeted promotions, data enrichment and analysis to help companies engage and monetize their owned databases. With experience in audience engagement and revenue growth, Audience is a good option for companies looking to tap into their data for targeted advertising.