Paved

Paved is an end-to-end platform that streamlines and optimizes newsletter sponsorships. The platform connects brands with engaged and targeted audiences, so they can secure more sponsorships and do so more efficiently. Paved is trusted by top advertisers and publishers, and is the industry standard for newsletter sponsorships.

Paved provides a suite of tools to make sponsorship easy. For publishers, the platform streamlines and automates newsletter sponsorship requests, making it easy to monetize newsletters. For advertisers, it offers access to thousands of newsletters, open and click tracking, and the ability to reach their target audience at scale.

The platform features a marketplace where advertisers can browse hundreds of publications with verified metrics, easily book and manage multiple campaigns. It also offers advanced tracking and analytics, providing real-time insights into publisher performance, clicks, and impressions. This allows advertisers to optimize their campaigns and understand what's working.

Paved's ad network allows advertisers to target specific audiences, including professionals, high-net-worth individuals, and other niche groups. The platform supports a variety of ad formats, including sponsored email ads and dedicated email campaigns, which can be targeted with CPC or CPM bids.

Some of the key benefits of Paved include:

• Reach Engaged Audiences: Connect with targeted and active audiences through a variety of newsletters.
• Streamlined Sponsorship Process: Manage and optimize sponsorships with ease.
• Accurate Analytics: Track open, click, and conversion rates in real-time.
• Verified Audience Demographics: Get actionable insights into your target audience.
• Payment Protection: Secure payment handling without subscription fees.

Paved is great for brands looking to generate more leads and publishers looking to maximize the revenue from their newsletters. The platform is used across a variety of industries, including health, fitness, business, investing, HR, marketing, finance, and more.

Paved makes it easy for users to launch and scale their newsletter sponsorships, making it a powerful tool for advertisers and publishers alike.

Published on July 25, 2024